What Is A Meta Description?
A meta description is a brief summary of a webpage that is displayed in search engine results pages (SERPs).
Why Is The Meta Description Important?
It is an important part of a webpage’s SEO, as it can help to attract users to click on the page and learn more about its content.
Meta Description Length:
The meta description should be no more than 155 characters long.
How Do I Write A Meta Description?
A meta description should be clear and concise as well as informative, relevant and keyword-rich with a strong call to action. Tell your users exactly what you are doing and what you want them to do. As soon as there is any confusion, the reader will move on to the next link.
Meta Description Example
- Can You Be Terminated While On Workers’ Compensation In New York? Learn More From Our Workers’ Comp Lawyers
This description includes all the techniques we have covered … Clear and consise, under 155 characters, reach with keywords, and a strong call to action.
Meta Description Generator
A meta description generator is a tool that helps you create meta descriptions for your webpages. These tools typically work by asking you to input a few details about your webpage, such as the title, keywords, and a brief overview of the content. The tool will then generate a description based on your input.
There are many different generators available online, both free and paid. They include generators from the following companies
- Yoast SEO,
- SEOptimer
- Inkscape or
- Copy.ai
What Is SEO?
SEO makes your business more visible to online consumers by improving your website. SEO, short for Search Engine Optimization, is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
What Are The Types Of SEO?
- On-page SEO is the optimization of your website itself, including the content, structure, and code. This includes using relevant keywords throughout your website, creating high-quality content, and making sure your website is easy to navigate. Meta descriptions are a part of on-page SEO.
- Off-page SEO refers to the optimization of your website’s presence on other websites through backlinks, social media and more. It includes building relationships with other websites in your industry and encouraging other websites to link to your website.
Need Help With Your Digital Marketing Plan?
Writing meta descriptions can be challenging. However, it is part of a much larger marketing plan and by writing clear, concise, and informative descriptions, you can improve your website’s SEO and attract more visitors. Contact me for help with this very important part of SEO.